Case Study · Respiratory Medical Device
$400K to $5M in marketing-sourced pipeline.
Two sales reps. Three years. One operating system.
The situation
A great product the market couldn't find.
A respiratory medical device manufacturer had real clinical evidence and a capable sales team — and a marketing function built for trade shows, not pipeline. Spend was scattered across vendors with no shared measurement. No one could trace a dollar of marketing to a dollar of revenue.
What we built
One system, four connected workstreams.
We replaced the fragmentation with a single operating system. Paid acquisition on Google and LinkedIn, tuned to the clinical buyer. Authority content built from SME interviews, not SEO filler. Lifecycle outreach that moved leads through long education cycles. And underneath it all, attribution infrastructure mapping every touch from first click to closed revenue.
The result
$400K to $5M — and still compounding.
Over three years, marketing-sourced pipeline grew from $400K to $5M, carried by two sales reps. Not three years of campaigns that reset every quarter — three years of infrastructure that got stronger every quarter it ran.
Why it compounds
Built once. Operated continuously.
The attribution architecture, content library, segmented audiences, and lifecycle automation don't depreciate — they accrue. That's the difference between renting campaigns and owning a marketing operating system.